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With Projects, Inc. (W/ Projects) imagines cultural and commercial brands from concept to execution. With a collective background in fine arts, curation, creative direction, design, and publishing, With Projects, Inc. navigates fluidly between commercial and cultural landscapes.

Interested in the intersections between the various creative fields, White Zinfandel is a continuation of this curatorial experiment, coupling food and art as a reliable means to provoke unexpected reactions, cravings and curiosities.

With Projects, Inc. is a creative agency founded in 2008 by Jiminie Ha. She is a visiting critic at Yale School of Art, RISD, MICA and Parsons. She received her BA at Brown University, and MFA at Yale School of Art.


203 Lafayette Street
Suite C306
New York, NY 10012




  • 2019 TDC 66 Communication Design Certificate of Typographic Excellence for Net Art Anthology, Ze Books, Elliott Green

  • 2019 Stack Awards Cover of the Year Shortlist for Harvard Design Magazine

  • 2017 Cooper Hewitt National Design Award Nominee for Communication Design

  • 2015 D&AD Award Harvard Design Magazine

  • 2012 Rome Prize/American Academy in Rome


  • 2019 Fresh Error, Cincinnati

  • 2019 GDMFA Workshop, MICA

  • 2019 Dynamic Imagery, Pratt Institute

  • 2018 Is Art Design? Is Design Art?, Pratt Gallery

  • 2017 Before, During, and After Yale: A Conversation with Alumni, Yale University

  • 2017 Women in Design Insights, AIA Houston

  • 2013 La Grande Bouffe, Kunsthalle Stavanger

  • 2013 Paper Weight, Haus der Kunst

  • 2013 With Projects x item idem, Design Week NYC

  • 2013 Extra–Design, Yale School of Art

  • 2012 Shop Talk, American Academy in Rome

  • 2012 The Art of Cooking, Royal T

  • 2012 Public Notice/Canary Projects, Ed. Varie Gallery/Architecture and Design Museum

  • 2012 No More Reality, Creature of Comfort NYC

  • 2011 Sight Unseen Pop Up/ICFF, NYC

  • 2011 Pecha Kucha: Dimensions of a New City, New Museum Festival

  • 2010 AIGA Small Talks W/ ———, NYC


  • 2020 The Brand Identity

  • 2019 Eye on Design

  • 2019 Interview Magazine

  • 2019 MagCulture

  • 2018 Surface Magazine

  • 2017 The Daily Beast

  • 2015 It’s Nice That

  • 2013 Metal Magazine

  • 2013 The New York Times

  • 2013 Cool Hunting

  • 2013 Wall Street Journal

  • 2012 Art Info

  • 2012 Art Observed

  • 2012 Bon Appétit

  • 2012 T Magazine 1, 2, 3

  • 2011 New York Magazine


Abrams Books
American Academy in Rome
Art Basel
Condé Nast
Cooper Hewitt
Dallas Contemporary Museum
Dazed Korea
Eva Presenhuber Gallery
Frédéric Malle
Gentle Monster
Harvard Design Magazine
Johnson & Johnson
New Museum
Maison Martin Margiela
Marianne Boesky Gallery
MCA Chicago
Stella Artois
Storefront for Art & Architecture
The Whitney Museum
Ze Books

  • Biodance

    Biodance is a Korean skincare line whose formula is based on the belief that true beauty is often hidden. That natural radiance reveals itself when the skin is in perfect harmony and balance. Biodance has customized its formula to target specific skin concerns, along with a meticulous selection of high-quality raw materials and carefully crafted blend of ingredients.

    With Projects partnered with Biodance to redesign their packaging for specific skin needs with a repositioning of the brand itself and by envisioning an exceptional product experience.


  • Humanscale

    Creative visual direction and strategy for Humanscale’s a pop-up exhibit, entitled HYBRID LIFE, showcased at Fulton Market Design Days 2023 in Chicago. It features a collection of new solutions and design studies that address post-pandemic work life. The showcase displayed an expression of ergonomic, sustainable, and commute-worthy design suited to the panorama of spaces wherever people work.

    Visual Identity, Exhibition Design, Digital Design and Content Development

  • Emanuel Nine Memorial

    Creative visual direction for Emanuel Nine Memorial in South Carolina, a memorial that honors the lives lost at Mother Emanuel Nine on June 17, 2015 due to a violent white supremacist shooting that captured the nation’s attention. It celebrates love and forgiveness from the victims’ families and illustrates the spirit of resiliency shown by the survivors, church members, the Charleston community, and the world.
    In collaboration with architect, Michael Arad, “The Emanuel Nine Memorial design draws the grounds of the church into this larger context, inviting “a dialogue between visitor and place, its past and present.”

    Brand Identity System, Signage Design, Digital Design and Content Development

  • Gaetano Pesce

    Creative direction and book design for Gaetano Pesce: The Complete Incoherence. Published by Monacelli Press, an imprint of Phaidon. Gaetano Pesce on Art, Life and Everything in Between. Interview conducted and written by Glenn Adamson.

    Book Design

  • West Channel

    Creative direction and digital design for New York and Boston based music house West Channel.

    Brand Identity System, Responsive Web and Digital Concept and Design

  • MetLife

    New creative direction for MetLife Global's brand systems in South Korean and Chinese markets.



  • Wolfhouse

    Creative direction and identity for the Wolfhouse in Newburg, NY.

    Wolfhouse, a classic mid century modern home located in Newburgh, NY, was built in 1949 by the preeminent American architect Philip Johnson, and commissioned by Benjamin V. Wolf. Set atop a hillside just north of the Newburgh-Beacon bridge with panoramic views of the Hudson River, Wolfhouse bears much in common with Johnson’s most famous home, The Glass House, erected the same year.

    Meticulously restored to its original condition in 2020, Wolfhouse has now been reimagined as a cultural space with year-round programming.



    Brand identity and system concepted and created for a new digital platform dedicated to addressing systemic racism. DYSMANTYL provides guidance and inspiration to dismantle structural or incidental obstacles to a fair world with  tools to build opportunity within one’s community. 

    DYSMANTYL revolutionizes and advances intelligence for evaluating progress in the fight against racism.


  • New York Times Opinion

    Jiminie Ha and With Projects, Inc. were assigned the creative task of redesigning America’s flag for a New York Times Opinion piece. This essay is a part of “Snap Out of it, America!,” a series exploring bold ideas to revitalize and renew the American experiment. 


  • Untitled Group

    Creative direction and identity for Untitled Group, a New York-based strategic investor and long-term partner for best-in-class consumer businesses. 

    With Projects, Inc. designed a visual system to represent Untitled Group’s emphasis on longevity and transparency. The identity reflects the firm’s new age vision and client-first approach through process videos and an interactive user interface.


  • Cristina

    Creative direction and identity for a tribute to the late artist Cristina Monet. The book catalogs Cristina’s career highlights in music and writing and includes tributes from friends, family, colleagues. The project details Cristina’s process as an artist with images from her personal archives and journals providing a window into her relationships and home life.


  • Ze Books

    Creative partner for Ze Books, a hardcover trade book series founded by Michael Zilkha, published by Unnamed Publishers. The series celebrates the cultural impact of seminal artists and writers of the past fifty years. This series includes semi-autobiographical unpublished writings of Glenn O’Brien, Nick Flynn, Jon Bradshaw, Roni Horn, Claudia Rankine, and many more.

    Founder Michael Zilkha appointed With Projects to become creative partner and creative director for the entire book series. Glenn O’Brien’s volume launched the entire series at Bookmarc and Center for Fiction in NYC in late 2019. The series quickly has gained recognition for its cultural impact and design, and has been written up in Interview Magazine, GQ, Publisher’s Weekly and many more.

    TDC 66 Communication Design Certificate of Typographic Excellence


  • Test Project

    Description description


  • Nonfiction

    Nonfiction is a new body/fragrance line launched in the fall of 2019 in Seoul, South Korea. Founded by Haeyoung Cha (co-founder of the contemporary art gallery, Studio Concrete), Nonfiction is the first Korean body/fragrance line to be produced with some of the world's best perfumeries in Europe.

    Nonfiction celebrates the self, and your personal narrative during a time when social media has confounded the boundaries between reality and fantasy.

    With Projects was appointed creative partner to develop the product line in its entirety, from concept to execution (naming, branding, creative direction, storytelling, packaging and digital executions). With Projects was integral in every aspect of the brand’s creation, its final production and launch.

    Global launch scheduled for 2020, Nonfiction is currently sold exclusively through Sephora KR.


  • Elliott Green

    Creative direction for artist Elliott Green’s catalog, an archive of work with writings by David Ebony, John Yau, Jana Prikryl and others. This catalog was published for his solo show at Pierogi Gallery in NYC, October 2019, Under the Map Room. Distributed by Artbook DAP.

    TDC 66 Communication Design Certificate of Typographic Excellence


  • Ross Bleckner

    Creative direction for Ross Bleckner’s catalog published by Dallas Contemporary. Inspired by Ross Bleckner’s art practice—his interest in finding patterns through repetition—we explore his iterative process through the use of semi-transparent papers for the book design.

    The folio placement, repeating imagery, captions, and writing contributions all emphasize Ross Bleckner’s process.


  • Harvard Design Magazine

    Rebrand and creative direction for Harvard Design Magazine. Rebrand included HDM identity and digital presence with ongoing creative direction for the biannual.

    Relaunched in summer 2014 at the Venice Biennale, Harvard Design Magazine goes beyond the established design disciplines in an attempt to enrich and diversify current discourse, and to explore the role of design in culture.

    The publication has been recognized with multiple awards for its forward-thinking design and editorial content, including being shortlisted for best cover in 2019 by the Stack Awards, D&D Award for Publication Design 2015.


  • Net Art Anthology

    Creative direction for Rhizome’s catalog in tandem with its exhibition, The Art Happens Here: Net Art Anthology, which opened early January, 2019, at the New Museum. The catalog features works and writings from Cory Arcangel, Lynn Hershman Leeson, Paper Rad, Jon Rafman, Bunny Rogers, Seth Price, Petra Cortright, Kari Altmann, Martine Syms, Devin Kenny, Cecile B. Evans, and many more.

    The catalog has been recognized as one of the best designed books of 2019, written up in multiple online publications such as Eye on Design, the exhibition itself being hailed as one of the most important of 2010’s by ARTnews, NY Times and many more.

    TDC 66 Communication Design Certificate of Typographic Excellence


  • Lorem Ipsum Creative

    Creative direction and identity for Lorem Ipsum Creative, a boutique consultancy specializing in brand copy and strategy. Founded by Alix Browne (former features director of V Magazine, Little V, W Magazine, T Magazine, Helmut Lang) and Anne Marie Iverson (former SVP creative of Estée Lauder, Seventeen Magazine, and New York Times Bestseller Author).


  • Crozier

    Rebrand of Crozier, a global arts logistic company, which was acquired by Iron Mountain in 2016/2017. IM’s acquisitions included multiple global art logistic companies around the world, and consolidated under Crozier’s name, notably Artex and Christie’s. As an initiative “preserve culture,” Iron Mountain expands Crozier’s capabilities and services while maintaining the reputation and legacy of Crozier, one of the world’s leading art logistic companies.

    Rebrand covers Crozier’s overall identity, print and digital systems, environmental and wayfinding implementation, website and mobile design, marketing and creative strategy.

    Crozier launched at Art Basel Miami 2018, and has become a major partner in art fairs and activations around the world.


  • Jeju LAF

    Creative direction for Light Art Festa, an art festival for immersive installations, sculptures, and event-based works in Jeju Island, South Korea. LAF first launched in the summer of 2018, featuring Bruce Munro as the main artist integrated into the island’s landscape.


  • Vitra

    Creative direction and strategy for Vitra’s pop up store in NYC’s Meatpacking District. Adapting Vitra’s brand voice to feel more contemporary and relevant to its North American audience, this temporary window activation was launched during NYC x DESIGN and ICFF 2018.


  • Talk to Her

    Creative direction for NYC based beauty consulting agency, Talk to Her. This included a print and digital brand identity system for all of the company’s major touchpoints.


  • NeoStrata

    Creative direction for a new Johnson & Johnson brand, NeoStrata. Founded in Canada by two scientists with expertise in glycolic and AHA acids, NeoStrata was acquired by Johnson & Johnson in 2016. The new skincare rebrand has launched globally in 2019 and continues to expand in specialty beauty stores and preeminent dermatology offices around the world.

    Creative direction included campaign concept, photo art direction, and video content development.


  • Yeon

    Creative direction and consultation for Yeon, a New York based luxury fashion brand, sold in specialty boutique stores around the world.

    S/S 2018

  • White Zinfandel

    A serial limited edition art book published by With Projects, White Zinfandel is devoted to the visual manifestation of culture through food.

    White Zinfandel is the continuation of a curatorial experiment, coupling food and art as a reliable means of provoking unexpected reactions, cravings, and curiosities. The food—inspired topics extend to the launch of every issue, with a curated menu concepted by an invited chef. The menu itself is an opportunity to create a more immersive artistic experience for the invited community of fine artists, writers, architects, curators, gallerists and designers.

    Some launch locations include the Buckminster Fuller Dome in the Miami Design District during Art Basel (2016), the Philip Johnson Glass House in New Caanan, and the Schindler Church in South Central Los Angeles during LA Art Book Fair (2017). Artist activations, chef collaborations and limited editions are produced for every event.

    White Zinfandel has been described as, “Imagine if Marcel Duchamp guest-edited Bon Appétit” by the New York Times. It has been included in permanent museum and academic collections around the world, and has been recognized as leading the frontier in experimental curatorial content and design.


  • Dazed Korea x Hyuk Oh

    Special Edition book with Converse and Hyuk Oh.


  • Mary Ellen Carroll

    Art direction and design for Mary Ellen Carroll’s No. 9, the final performance in the conceptual artist’s series My Death is Pending… Because.

    My Death is Pending… Because is a series of artworks and performances begun in 1986 and was scheduled to end in 2017 (originally 2012). The series ended with MEC participating in the demolition derby at Irwindale Speedway in Los Angeles, filmed and edited by Michele Asselin. The series conception and production was influenced by Rube Goldberg’s stream-of-consciousness methodology. My Death is Pending … Because has been included in exhibitions and performances at Third Streaming Gallery, 192 Books, Bridget Donahue.

    Night of Destruction with Fireworks, Demolition Derby. Irwindale Speedway 500 Speedway Drive Irwindale, CA.

    July 1, 2017

  • Dazed Korea Issue 110

    Art and concept direction for Dazed & Confused Korea. Influenced by censorship regulations in South Korea, we obscured body parts of the models with re-cropped public domain artworks that are exact matches of the models’ silhouettes.

    In collaboration with Ye Young Kim and Catherine Servel.


  • Reddymade

    Rebrand for Reddymade, an award-winning architecture, interior design firm based in NYC. We established a new brand system that was implemented throughout all print and digital platforms and touchpoints.


  • AIA Heritage Ball

    Rebrand for the annual architecture AIA Heritage Ball.

    The Heritage Ball serves as the single largest funding source for the Center for Architecture, allowing it to fulfill its mission to educate the public about the value of architecture and design alongside its partner, AIA New York. The gala honors the rich architectural heritage of New York City and celebrates the architects, officials, organizations, and professionals from related industries that continue the city’s tradition of design excellence.


  • Around that Time

    Creative direction showcasing Horst P. Horst’s interior photography in collaboration with Hamish Bowles from Vogue, published by Abrams.


  • Downstairs

    Branding for an experimental artist-run exhibition space located in Brooklyn, New York. New brand system implemented on all print, digital platforms, and touchpoints.


  • Land Collective

    Creative direction and branding for award-winning landscape architecture and urban design studio based in Philadelphia, founded by David Rubin.


  • Cooper Hewitt

    Creative direction for Cooper Hewitt’s show titled Jewelry of Ideas, and its accompanying catalog. Jewelry donated by the Susan Grant Lewin Collection.


  • Condé Nast

    Creative direction for the new Condé Nast campaign and all its iconic titles, announcing its transition from a publication to a media company. Campaign launched via social media and was promoted by celebrity brand ambassadors, ranging from Karlie Kloss, Kerry Washington, Idris Elba, and Justin Bieber, with a Grand Central campaign take over.

    Produced over sixty short films with a viewership of over 300 million people.


  • Eva Presenhuber Gallery

    Creative direction for titles published by Eva Presenhuber Gallery. The catalogs were for a group show titled, Inside Out curated by Alexandra Economou, and Justin Matherly’s solo show.


  • Gentle Monster

    Creative and concept consultancy for Gentle Monster US. This includes the launch of GM’s first flagship in the United States, in Soho, NY, and GM’s 2016 NYFW Presentation at Milk Studios.


  • Stoppers

    Text needed


  • MCA Chicago

    Art direction for MCA Chicago’s annual benefit art auction catalog with new identity by Mevis vanDeursen.


  • Yang Li

    Art direction for Yang Li’s special projects including a limited edition collaboration with Genesis P-Orridge and Yang Li.


  • RISD Commons

    Development of an exhibition system for The Commons, the new graphic design gallery at Rhode Island School of Design. The Commons has incorporated a modular hanging system with collapsable latches which offer new and inventive ways of hanging and creating new space within the gallery.


  • Frédéric Malle

    Creative direction for new advertising campaign and imagery to reflect the scents of Frédéric Malle.


  • Marianne Boesky Gallery

    Rebrand of Marianne Boesky Gallery.


  • UOVO

    Branding for state of the art storage facility based in New York, founded by Steve Guttman. Brand system was implemented throughout all print, digital, environmental and collateral platforms and touchpoints.

    Today, UOVO is Frieze’s Art Fair’s main global partner.


  • American Academy Rome

    Napkin menus concepted and printed for the annual AAR Gala and Cabaret in Rome.


  • The Alps

    Art direction of Alexis Georgopoulus/The Alps’ records, distributed by Mexican Summer.


  • Maison Martin Margiela

    Concept and art direction for Maison Martin Margiela. Films included the launch of MMM's first fragrance, Untitled, and their redesigned website.


  • W/—— Project Space

    W/—— Project Space was a 90 sq. ft. Chinatown storefront gallery space that commissioned various fine artists, architects, designers and creatives to temporarily transform the space for one month at a time.

    The program grew to include more artistic disruptions throughout the month with layered add-ons, which included live performances from Glasser, Hunter Hunt Hendrix, Arp, Yemenwed and many more. Collaborators included Rafael Rozendaal, Keegan McHargue, Amy Yao, Peter Sutherland, Confetti System, 2x4, Stewart Bailey, Dan Ascher, Kingsboro Press, etc.

    This was awarded the Rome Prize by the American Academy in Rome in 2012.