Nonfiction is a new body/fragrance line launched in the fall of 2019 in Seoul, South Korea. Founded by Haeyoung Cha (co-founder of the contemporary art gallery, Studio Concrete), Nonfiction is the first Korean body/fragrance line to be produced with some of the world's best perfumeries in Europe.

Nonfiction celebrates the self, and your personal narrative during a time when social media has confounded the boundaries between reality and fantasy.

With Projects was appointed creative partner to develop the product line in its entirety, from concept to execution (naming, branding, creative direction, storytelling, packaging and digital executions). With Projects was integral in every aspect of the brand’s creation, its final production and launch.

Global launch scheduled for 2020, Nonfiction is currently sold exclusively through Sephora KR.

nonfiction.kr
2019

Creative direction for artist Elliott Green’s catalog, an archive of work with writings by David Ebony, John Yau, Jana Prikryl and others. This catalog was published for his solo show at Pierogi Gallery in NYC, October 2019, Under the Map Room. Distributed by Artbook DAP.

TDC 66 Communication Design Certificate of Typographic Excellence

artbook.com/elliottgreen
2019

Creative partner for Ze Books, a hardcover trade book series founded by Michael Zilkha, published by Unnamed Publishers. The series celebrates the cultural impact of seminal artists and writers of the past fifty years. This series includes semi-autobiographical unpublished writings of Glenn O’Brien, Nick Flynn, Jon Bradshaw, Roni Horn, Claudia Rankine, and many more.

Founder Michael Zilkha appointed With Projects to become creative partner and creative director for the entire book series. Glenn O’Brien’s volume launched the entire series at Bookmarc and Center for Fiction in NYC in late 2019. The series quickly has gained recognition for its cultural impact and design, and has been written up in Interview Magazine, GQ, Publisher’s Weekly and many more.

TDC 66 Communication Design Certificate of Typographic Excellence

zebooks.com
2019

Creative direction for Ross Bleckner’s catalog published by Dallas Contemporary. Inspired by Ross Bleckner’s art practice—his interest in finding patterns through repetition—we explore his iterative process through the use of semi-transparent papers for the book design.

The folio placement, repeating imagery, captions, and writing contributions all emphasize Ross Bleckner’s process.

2019

Rebrand and creative direction for Harvard Design Magazine. Rebrand included HDM identity and digital presence with ongoing creative direction for the biannual.

Relaunched in summer 2014 at the Venice Biennale, Harvard Design Magazine goes beyond the established design disciplines in an attempt to enrich and diversify current discourse, and to explore the role of design in culture.

The publication has been recognized with multiple awards for its forward-thinking design and editorial content, including being shortlisted for best cover in 2019 by the Stack Awards, D&D Award for Publication Design 2015.

harvarddesignmagazine.org
2014–

Creative direction for Rhizome’s catalog in tandem with its exhibition, The Art Happens Here: Net Art Anthology, which opened early January, 2019, at the New Museum. The catalog features works and writings from Cory Arcangel, Lynn Hershman Leeson, Paper Rad, Jon Rafman, Bunny Rogers, Seth Price, Petra Cortright, Kari Altmann, Martine Syms, Devin Kenny, Cecile B. Evans, and many more.

The catalog has been recognized as one of the best designed books of 2019, written up in multiple online publications such as Eye on Design, the exhibition itself being hailed as one of the most important of 2010’s by ARTnews, NY Times and many more.

TDC 66 Communication Design Certificate of Typographic Excellence

2019

Creative direction and identity for Lorem Ipsum Creative, a boutique consultancy specializing in brand copy and strategy. Founded by Alix Browne (former features director of V Magazine, Little V, W Magazine, T Magazine, Helmut Lang) and Anne Marie Iverson (former SVP creative of Estée Lauder, Seventeen Magazine, and New York Times Bestseller Author).

loremipsumcreative.com
2018

Rebrand of Crozier, a global arts logistic company, which was acquired by Iron Mountain in 2016/2017. IM’s acquisitions included multiple global art logistic companies around the world, and consolidated under Crozier’s name, notably Artex and Christie’s. As an initiative “preserve culture,” Iron Mountain expands Crozier’s capabilities and services while maintaining the reputation and legacy of Crozier, one of the world’s leading art logistic companies.

Rebrand covers Crozier’s overall identity, print and digital systems, environmental and wayfinding implementation, website and mobile design, marketing and creative strategy.

Crozier launched at Art Basel Miami 2018, and has become a major partner in art fairs and activations around the world.

crozierfinearts.com
2018

Creative direction for Light Art Festa, an art festival for immersive installations, sculptures, and event-based works in Jeju Island, South Korea. LAF first launched in the summer of 2018, featuring Bruce Munro as the main artist integrated into the island’s landscape.

Jejulaf.co.kr
2018

Creative direction and strategy for Vitra’s pop up store in NYC’s Meatpacking District. Adapting Vitra’s brand voice to feel more contemporary and relevant to its North American audience, this temporary window activation was launched during NYC x DESIGN and ICFF 2018.

2018

Creative direction for NYC based beauty consulting agency, Talk to Her. This included a print and digital brand identity system for all of the company’s major touchpoints.

talktoher.nyc
2018

Creative direction for a new Johnson & Johnson brand, NeoStrata. Founded in Canada by two scientists with expertise in glycolic and AHA acids, NeoStrata was acquired by Johnson & Johnson in 2016. The new skincare rebrand has launched globally in 2019 and continues to expand in specialty beauty stores and preeminent dermatology offices around the world.

Creative direction included campaign concept, photo art direction, and video content development.

2018

Creative direction and consultation for Yeon, a New York based luxury fashion brand, sold in specialty boutique stores around the world.

S/S 2018

A serial limited edition art book published by With Projects, White Zinfandel is devoted to the visual manifestation of culture through food.

White Zinfandel is the continuation of a curatorial experiment, coupling food and art as a reliable means of provoking unexpected reactions, cravings, and curiosities. The food—inspired topics extend to the launch of every issue, with a curated menu concepted by an invited chef. The menu itself is an opportunity to create a more immersive artistic experience for the invited community of fine artists, writers, architects, curators, gallerists and designers.

Some launch locations include the Buckminster Fuller Dome in the Miami Design District during Art Basel (2016), the Philip Johnson Glass House in New Caanan, and the Schindler Church in South Central Los Angeles during LA Art Book Fair (2017). Artist activations, chef collaborations and limited editions are produced for every event.

White Zinfandel has been described as, “Imagine if Marcel Duchamp guest-edited Bon Appétit” by the New York Times. It has been included in permanent museum and academic collections around the world, and has been recognized as leading the frontier in experimental curatorial content and design.

whitezinf.org
2011–

Special Edition book with Converse and Hyuk Oh.

2017

Art direction and design for Mary Ellen Carroll’s No. 9, the final performance in the conceptual artist’s series My Death is Pending… Because.

My Death is Pending… Because is a series of artworks and performances begun in 1986 and was scheduled to end in 2017 (originally 2012). The series ended with MEC participating in the demolition derby at Irwindale Speedway in Los Angeles, filmed and edited by Michele Asselin. The series conception and production was influenced by Rube Goldberg’s stream-of-consciousness methodology. My Death is Pending … Because has been included in exhibitions and performances at Third Streaming Gallery, 192 Books, Bridget Donahue.

Night of Destruction with Fireworks, Demolition Derby. Irwindale Speedway 500 Speedway Drive Irwindale, CA.

July 1, 2017

Art and concept direction for Dazed & Confused Korea. Influenced by censorship regulations in South Korea, we obscured body parts of the models with re-cropped public domain artworks that are exact matches of the models’ silhouettes.

In collaboration with Ye Young Kim and Catherine Servel.

2017

Rebrand for Reddymade, an award-winning architecture, interior design firm based in NYC. We established a new brand system that was implemented throughout all print and digital platforms and touchpoints.

rmdny.com
2017

Rebrand for the annual architecture AIA Heritage Ball.

The Heritage Ball serves as the single largest funding source for the Center for Architecture, allowing it to fulfill its mission to educate the public about the value of architecture and design alongside its partner, AIA New York. The gala honors the rich architectural heritage of New York City and celebrates the architects, officials, organizations, and professionals from related industries that continue the city’s tradition of design excellence.

2016

Creative direction showcasing Horst P. Horst’s interior photography in collaboration with Hamish Bowles from Vogue, published by Abrams.

2016

Branding for an experimental artist-run exhibition space located in Brooklyn, New York. New brand system implemented on all print, digital platforms, and touchpoints.

downstairsprojects.com
2016

Creative direction and branding for award-winning landscape architecture and urban design studio based in Philadelphia, founded by David Rubin.

land-collective.org
2016

Creative direction for Cooper Hewitt’s show titled Jewelry of Ideas, and its accompanying catalog. Jewelry donated by the Susan Grant Lewin Collection.

2016

Creative direction for the new Condé Nast campaign and all its iconic titles, announcing its transition from a publication to a media company. Campaign launched via social media and was promoted by celebrity brand ambassadors, ranging from Karlie Kloss, Kerry Washington, Idris Elba, and Justin Bieber, with a Grand Central campaign take over.

Produced over sixty short films with a viewership of over 300 million people.

2016

Creative direction for titles published by Eva Presenhuber Gallery. The catalogs were for a group show titled, Inside Out curated by Alexandra Economou, and Justin Matherly’s solo show.

2016

Creative and concept consultancy for Gentle Monster US. This includes the launch of GM’s first flagship in the United States, in Soho, NY, and GM’s 2016 NYFW Presentation at Milk Studios.

2016

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2016

Art direction for MCA Chicago’s annual benefit art auction catalog with new identity by Mevis vanDeursen.

2015

Art direction for Yang Li’s special projects including a limited edition collaboration with Genesis P-Orridge and Yang Li.

2015

Development of an exhibition system for The Commons, the new graphic design gallery at Rhode Island School of Design. The Commons has incorporated a modular hanging system with collapsable latches which offer new and inventive ways of hanging and creating new space within the gallery.

2015

Creative direction for new advertising campaign and imagery to reflect the scents of Frédéric Malle.

2014

Rebrand of Marianne Boesky Gallery.

2014

Branding for state of the art storage facility based in New York, founded by Steve Guttman. Brand system was implemented throughout all print, digital, environmental and collateral platforms and touchpoints.

Today, UOVO is Frieze’s Art Fair’s main global partner.

uovo.art
2014

Napkin menus concepted and printed for the annual AAR Gala and Cabaret in Rome.

2013

Art direction of Alexis Georgopoulus/The Alps’ records, distributed by Mexican Summer.

2013

Concept and art direction for Maison Martin Margiela. Films included the launch of MMM's first fragrance, Untitled, and their redesigned website.

2012

W/—— Project Space was a 90 sq. ft. Chinatown storefront gallery space that commissioned various fine artists, architects, designers and creatives to temporarily transform the space for one month at a time.

The program grew to include more artistic disruptions throughout the month with layered add-ons, which included live performances from Glasser, Hunter Hunt Hendrix, Arp, Yemenwed and many more. Collaborators included Rafael Rozendaal, Keegan McHargue, Amy Yao, Peter Sutherland, Confetti System, 2x4, Stewart Bailey, Dan Ascher, Kingsboro Press, etc.

This was awarded the Rome Prize by the American Academy in Rome in 2012.

2008-2012