Creative direction and identity for Untitled Group, a New York-based strategic investor and long-term partner for best-in-class consumer businesses. 

With Projects, Inc. designed a visual system to represent Untitled Group’s emphasis on longevity and transparency. The identity reflects the firm’s new age vision and client-first approach through process videos and an interactive user interface.

untitledgroup.com

Nonfiction is a new body/fragrance line launched in the fall of 2019 in Seoul, South Korea. Founded by Haeyoung Cha (co-founder of the contemporary art gallery, Studio Concrete), Nonfiction is the first Korean body/fragrance line to be produced with some of the world's best perfumeries in Europe. Nonfiction celebrates the self, and your personal narrative during a time when social media has confounded the boundaries between reality and fantasy. With Projects was appointed creative partner to develop the product line in its entirety, from concept to execution (naming, branding, creative direction, storytelling, packaging and digital executions). With Projects was integral in every aspect of the brand’s creation, its final production and launch. Global launch scheduled for 2020, Nonfiction is currently sold exclusively through Sephora KR. nonfiction.kr 2019

Rebrand and creative direction for Harvard Design Magazine. Rebrand included HDM identity and digital presence with ongoing creative direction for the biannual. Relaunched in summer 2014 at the Venice Biennale, Harvard Design Magazine goes beyond the established design disciplines in an attempt to enrich and diversify current discourse, and to explore the role of design in culture. The publication has been recognized with multiple awards for its forward-thinking design and editorial content, including being shortlisted for best cover in 2019 by the Stack Awards, D&D Award for Publication Design 2015. harvarddesignmagazine.org 2014–

Creative direction and identity for Lorem Ipsum Creative, a boutique consultancy specializing in brand copy and strategy. Founded by Alix Browne (former features director of V Magazine, Little V, W Magazine, T Magazine, Helmut Lang) and Anne Marie Iverson (former SVP creative of Estée Lauder, Seventeen Magazine, and New York Times Bestseller Author). loremipsumcreative.com 2018

Rebrand of Crozier, a global arts logistic company, which was acquired by Iron Mountain in 2016/2017. IM’s acquisitions included multiple global art logistic companies around the world, and consolidated under Crozier’s name, notably Artex and Christie’s. As an initiative “preserve culture,” Iron Mountain expands Crozier’s capabilities and services while maintaining the reputation and legacy of Crozier, one of the world’s leading art logistic companies. Rebrand covers Crozier’s overall identity, print and digital systems, environmental and wayfinding implementation, website and mobile design, marketing and creative strategy. Crozier launched at Art Basel Miami 2018, and has become a major partner in art fairs and activations around the world. crozierfinearts.com 2018

Creative direction for Light Art Festa, an art festival for immersive installations, sculptures, and event-based works in Jeju Island, South Korea. LAF first launched in the summer of 2018, featuring Bruce Munro as the main artist integrated into the island’s landscape. Jejulaf.co.kr 2018

Creative direction for a new Johnson & Johnson brand, NeoStrata. Founded in Canada by two scientists with expertise in glycolic and AHA acids, NeoStrata was acquired by Johnson & Johnson in 2016. The new skincare rebrand has launched globally in 2019 and continues to expand in specialty beauty stores and preeminent dermatology offices around the world. Creative direction included campaign concept, photo art direction, and video content development. 2018

Rebrand for Reddymade, an award-winning architecture, interior design firm based in NYC. We established a new brand system that was implemented throughout all print and digital platforms and touchpoints. rmdny.com 2017

Rebrand for the annual architecture AIA Heritage Ball. The Heritage Ball serves as the single largest funding source for the Center for Architecture, allowing it to fulfill its mission to educate the public about the value of architecture and design alongside its partner, AIA New York. The gala honors the rich architectural heritage of New York City and celebrates the architects, officials, organizations, and professionals from related industries that continue the city’s tradition of design excellence. 2016

Branding for an experimental artist-run exhibition space located in Brooklyn, New York. New brand system implemented on all print, digital platforms, and touchpoints. downstairsprojects.com 2016