Nonfiction is a new body/fragrance line launched in the fall of 2019 in
Seoul,
South Korea. Founded by
Haeyoung Cha (co-founder of the contemporary art gallery,
Studio Concrete),
Nonfiction is the first
Korean body/fragrance line to be produced with some of the world's best perfumeries in Europe.
Nonfiction celebrates the self, and your personal narrative during a time when social media has confounded the boundaries between reality and fantasy.
With Projects was appointed creative partner to develop the product line in its entirety, from concept to execution (naming, branding, creative direction, storytelling, packaging and digital executions). With Projects was integral in every aspect of the brand’s creation, its final production and launch.
Global launch scheduled for 2020,
Nonfiction is currently sold exclusively through Sephora KR.
nonfiction.kr
2019